Privacy Policy

Last updated: 20 August 2026

This Privacy Policy describes how Auribely (“Auribely”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit, use our services, make a purchase from auribely.com (the “Site”), or otherwise communicate with us.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains your privacy rights and how applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, may apply to you.

By using our Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Auribely, we may collect the following categories of personal information.

Information You Provide to Us

When you place an order, create an account, contact us, subscribe to marketing communications or otherwise interact with our Site, we may collect information including:

Name
Billing address
Shipping address
Email address
Telephone number
Order and purchase information
Account information
Customer service communications
Product reviews or other information you choose to provide
Marketing preferences

Payment Information

When you make a purchase, payment information is processed by our authorised payment providers.

Depending on the payment method you select, this may include your payment card details, billing information and transaction information.

We generally do not directly store complete payment card details.

Information Collected Automatically

When you visit or interact with our Site, certain information may be collected automatically through cookies, pixels and similar technologies.

This may include:

IP address
Browser type
Device type
Operating system
Approximate location
Pages viewed
Products viewed
Referring website
Shopping activity
Cart activity
Purchase activity
Date and time of visits
Interactions with advertisements
Other information about how you interact with our Site

2. How We Use Your Personal Information

We may use personal information for purposes including:

Providing Our Services

We use your information to process and fulfil orders, process payments, arrange shipping, provide order updates, manage returns and refunds, maintain customer accounts and provide customer support.

Communicating With You

We may use your contact information to communicate with you regarding your purchases, orders, deliveries, returns, enquiries, accounts or other interactions with Auribely.

Marketing and Advertising

Where permitted by law, we may use personal information to send you marketing communications about products, collections, promotions, offers and other information that we believe may be relevant to you.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained within our emails.

Where applicable, we may also use information about your interaction with our Site to personalise advertising and measure the effectiveness of our marketing campaigns.

Improving Our Website and Services

We may use information to understand how customers use our Site, analyse performance, improve our products and services, troubleshoot technical problems and develop new features.

Fraud Prevention and Security

We may process personal information to detect, investigate and prevent fraudulent, illegal or malicious activity and to protect our customers, business and Site.

Legal Obligations

We may use or retain personal information where necessary to comply with applicable laws, regulations, legal proceedings, tax requirements or lawful requests from authorities.

3. Legal Bases for Processing

Where the UK GDPR applies, we process personal information under one or more lawful bases.

These may include:

Contract: Processing your information where necessary to provide products or services you have requested, including processing and delivering your order.

Legitimate interests: Processing information where necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms. This may include fraud prevention, improving our services, analytics and certain marketing activities.

Consent: Where you have given us permission to process information for a particular purpose, such as certain forms of electronic marketing or non-essential cookies.

Legal obligation: Where processing is necessary to comply with a legal obligation.

4. Cookies and Tracking Technologies

Our Site may use cookies, pixels and similar technologies to operate the website, remember your preferences, understand how visitors use the Site, measure website performance and support advertising.

These technologies may include:

Essential cookies required for the Site to function
Preference and functionality cookies
Analytics cookies
Advertising and marketing cookies

Where required by applicable law, non-essential cookies will only be used after you have provided the appropriate consent.

You may be able to manage your cookie preferences through the cookie controls available on our Site or through your browser settings.

Disabling certain cookies may affect the functionality of parts of the Site.

5. Advertising and Analytics

We may work with advertising, analytics and social media providers to understand how visitors use our Site and to deliver or measure advertisements.

These providers may use cookies, pixels and similar technologies to collect information about your interactions with our Site.

Depending on the services we use, information may be shared with platforms such as Google, Meta and other advertising or analytics providers.

This information may be used to:

Measure advertising performance
Understand website traffic
Build advertising audiences
Show relevant advertisements
Limit repeated advertisements
Understand customer journeys and conversions

Where required by law, these technologies are subject to your consent choices.

6. Shopify

Our online store may be hosted using Shopify.

Shopify processes certain personal information on our behalf to provide ecommerce functionality, including hosting our store, processing transactions and supporting our ability to provide products and services to you.

Shopify may also process information in accordance with its own privacy practices.

7. How We Share Personal Information

We may share personal information with third parties where necessary to operate our business and provide our services.

These may include:

Ecommerce and website hosting providers
Payment processors
Shipping and fulfilment partners
Delivery and courier companies
Customer support providers
Email and communication providers
Analytics providers
Advertising and marketing platforms
Fraud prevention and security providers
Professional advisers such as accountants, lawyers and consultants
Government authorities or law enforcement where legally required

We may also disclose information as part of a business transaction such as a merger, acquisition, financing, restructuring or sale of all or part of our business.

We do not sell your personal information in the traditional sense of exchanging your personal information directly for money.

8. International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate measures where required by applicable law to ensure that your information receives an adequate level of protection.

These safeguards may include recognised adequacy regulations, contractual protections or other legally approved transfer mechanisms.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The period for which information is retained may depend on factors including:

The nature of the information
The reason it was collected
Our contractual obligations
Legal and regulatory requirements
Tax and accounting requirements
Fraud prevention requirements
The need to establish, exercise or defend legal claims

When personal information is no longer required, we may delete or anonymise it in accordance with our data retention practices.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have rights concerning your personal information.

Under UK data protection law, these may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request restriction of processing
Object to certain processing
Request portability of certain personal information
Withdraw consent where processing is based on consent
Object to certain direct marketing activities
Lodge a complaint with a relevant data protection authority

These rights are subject to certain legal limitations and exemptions.

To exercise your privacy rights, please contact us at contact@auribely.com.

We may need to verify your identity before processing certain requests.

11. Marketing Communications

If you have opted to receive marketing communications from us, you may unsubscribe at any time.

You can unsubscribe from marketing emails by clicking the unsubscribe link contained in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications relating to an order, payment, delivery, account, refund or customer service request.

12. Children’s Privacy

Our products and services are not intended for children, and we do not knowingly collect personal information from children where doing so would be prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and, where appropriate, delete the information.

13. Security

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You should therefore take reasonable precautions when using online services, including protecting your passwords and account credentials.

14. Third-Party Websites

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content of third-party websites. We recommend reviewing the privacy policies of any third-party services you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, services, technology, legal obligations or other operational requirements.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

16. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can attempt to resolve your concern.

If you are located in the United Kingdom, you may also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or another competent data protection authority.

17. Contact Us

If you have any questions about this Privacy Policy, our privacy practices or wish to exercise your privacy rights, please contact:

Auribely
Website: auribely.com
Email: contact@auribely.com

We will endeavour to respond to privacy-related requests within the time periods required by applicable law.